New Sponsor Making Tracks
Promising new band back GB
In a unique move, the Great Britain Men’s Inline Hockey Team will have a musical flavour in 2007 as Sheffield based up and coming record label and Management Group “Northern Blue” adds the name of their highly rated indie rock band “Red Track” to the jerseys of the GB team.
After agreeing a significant sponsorship deal for the 2007 campaign, the GB Men’s team will be able to greatly reduce the cost of participating in this year’s IIHF In-Line World Championships in Passau, Germany in May where GB are defending the Division One title.
Hailing from Southend in Essex, Red Track are hotly tipped to make a big breakthrough in 2007. Their first demo “Pretty Boy” was voted demo of the week on BBC Radio One’s Steve Lamac show in December 2006 and the band are developing a strong following through their myspace website at www.myspace.com/redtracktheband and soon on their own website at www.redtrack.co.uk
Red Track’s latest EP “This day and age” will be out in July. With their clever lyrics, innovative sound and impressive live performances the band is set for big things and the GB team are delighted to have them on board.
As a part of the deal with Red Track, a slice of the funds will be used to fund places added to the roster for two up and coming under 18 skaters who will join the senior roster and take a place in Germany training alongside more established senior players. It’s a policy that has been in place for two years now, with the idea reaping rewards with several players having progressed from junior slots to full time roster places.
Spencer Fearn, Director of Northern Blue, the band’s label and Management group says supporting the development of younger players was a big part of the deal as well as raising the profile of the band and label.
“It’s an unusual sponsorship deal but it works for us,” says the Rotherham based businessman. “We’re delighted to help out the Great Britain team in this way and wish them the very best at the World Championships.”
“At our 2007 trials the average age of the trialists was 23, and Red Track are their kind of band,” says GB Manager Dave Hawkins. “It may seem an unusual thing to have a band on a team jersey but already guys on the team are downloading tracks and I’m sure we’ll be hearing a lot of Red Track over the next year.”
Red Track will be the main sponsors of the GB team throughout the year and will see their name feature on team jerseys on the www.gbhockey.net website.
For more information on Red Track and free downloads see www.myspace.com/redtracktheband